It's a shame that so many small business owners end up with a site that is not much more than a glorified brochure online, which attracts little traffic. If you're in this situation, I'm sure that was not his intention when shot at the money and spent his time working on your website. First, you can easily create a website, because you knew that you may need to have different information about your Internet activity, which had no specific objectivewould create revenue for your business.
Part of the blame for this problem lies with the web designer can create great looking web design that does not explain, but for their customers, who seems great and attracts traffic and sales are two different things. However, I do not want that to get started! I would like some changes that you can do, focus your website start working for you.
There are two types of sites, as I call it a rubber "website where visitors to bounceand lift-off, and "sticky" sites, where visitors stay a little 'and research and / or take actions, which, with their name, your mailing list or purchase. Course you want a site sticky. Here are some elements of your site that you need to repair to create a site sticky.
Navigation bar 1) - make sure that the most important types of information that are easily accessed by a visitor in your navigation keys may be interested. Define the navigation keys forMost common areas. Too many choices can confuse donate.
2) "opt-in form on all web pages important. - It 'amazing to use as not many small business owners the opportunity to get visitors to subscribe to the mailing list. Your mailing list is run through the list. People coming to your site are targeted, pre-qualified leads who are looking for your specific type of information. Companies pay a lot of buying lists of qualified leads, and here I am with the arrival of your sitefor free! Advantage of this by giving them a gift that has value for download, and will be happy to fill out the form. Be sure to opt-in box is the top of your web pages more important.
3) Ask yourself the following questions:
* What are the information that my visitors really?
* How can I appreciate betrayed, without creating too much to tell?
* How do I know that people want more than sufficient, and then show how they can do more to buy your product or getService
* What resources are necessary and sufficient to keep coming back?
4) Make sure that the site is regularly updated sticky elements to keep people engaged and return are. Here are some ideas:
* Discussion
* Update Twitter Feed form, to show all your latest tweets on your site.
* Regularly updated blog with RSS feed simply register in order to send an e-mail whenever a new blog is reportedPost.
* Free tools and downloads
* Fresh Audios, videos and articles. Ask to get people to "opt-in access to them.
* Each resource you need to control or regular access - such as links, or updates the industry.
* Free gifts at fixed times
* E-mail them back links to different pages on your site
* Business Serial "soap opera". It should be back next week for the next part of the series, and then e-mail, if the response is available, theLink.
5) Try to find a video on all the main pages. Video offers a unique opportunity to talk with your website visitors, if they have never met. At the beginning of the relationship with the video. Tell them to understand their problems and want to find a solution, giving them a gift, whether opt-in to begin. This is very powerful.
6) The content Sales: Write customer and profit focused sales copy on your web pages and revenues include video andstrong references. If you get visitors to your sales pages, but not yet generating a turnover, the problem is one of the following:
* The title has some changes
* Do not create the content and the perceived value
* The price is wrong
* There is a problem of trust, that with great testimonials and a strong guarantee of iron can be improved.
Simple changes can increase the response.
With a little 'planning and a couple of weeks of work, you can begin to receive an answer much betterYour site. I raise small improvements on the home page of our website to see our opt-in rate up to 25% to 30%. These new subscribers may then be converted into customers. Your web site can increase sales dramatically if given regular attention .
Finally, even if your site to generate tons of leads you need to do more to close the sale.
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